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IMPLEMENTED PROJECT

Audi DRM System

DUAL-SCREEN 3D CAR CONFIGURATOR

Project Objectives

Define the future of the premium Audi car sales experience by establishing a benchmark for integrating innovative digital technology into new Audi showrooms.

 

Implement the new Audi brand and digital experience strategy specifically tailored for the Chinese market.

 

Elevate the user experience within Audi showrooms by providing a premium and personalized experience that effectively connects users with Audi products.

 

Enhance the efficiency of Audi car sales processes.

Implemented Product

Wireframes

DRM-wireframe-100.jpg

Customer Journey

AUDI CHINA MVP & PRIORITY (DEMO&GOLIVE) (1).jpg

High fidelity Prototype

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