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IMPLEMENTED PROJECT
Audi DRM System
DUAL-SCREEN 3D CAR CONFIGURATOR
Project Objectives
Define the future of the premium Audi car sales experience by establishing a benchmark for integrating innovative digital technology into new Audi showrooms.
Implement the new Audi brand and digital experience strategy specifically tailored for the Chinese market.
Elevate the user experience within Audi showrooms by providing a premium and personalized experience that effectively connects users with Audi products.
Enhance the efficiency of Audi car sales processes.
Implemented Product
Wireframes
Customer Journey
High fidelity Prototype
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